The strange phenomenon of new ideas

How to do great work. Keeping your eyes open. The intrusion of the extraordinary into the ordinary. And how ideas just start "coming out" when you pay…

Jun 26 • Allan Stormon

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March 2026

[1-3-1] Market orientation

"You are not the customer." Hearing what the audience hears. Building something that has to work. And the disruptive work hiding in blind spots.

Mar 23 • Allan Stormon

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Make the thing you want to make

Will Forte, an SNL skit, and David Lynch on creative integrity

Mar 6 • Allan Stormon

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February 2026

The journey we're on

Learning. Refining. Succeeding.

Feb 7 • Allan Stormon

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December 2025

Boredom is good for you

And how to clear your head

Dec 19, 2025 • Allan Stormon

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Imposter syndrome

How to beat it

Dec 3, 2025 • Allan Stormon

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November 2025

An unexpected thing

...

Nov 25, 2025 • Allan Stormon

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How to succeed

Simply surviving long enough increases your chance of success.

Nov 18, 2025 • Allan Stormon

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Finding the work you're meant to do

The difference between a 'professional life' and a 'career'

Nov 11, 2025 • Allan Stormon

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October 2025

On taking risks and making progress

Work, risk, and progress.

Oct 27, 2025 • Allan Stormon

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Catching ideas

They're a lot like fish.

Oct 20, 2025 • Allan Stormon

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Do the hard thing

Protecting yourself against laziness.

Oct 13, 2025 • Allan Stormon

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